Chromebook Pixel an Odd Play

I am rather surprised by Google's interesting move into the high-end laptop space with its new Chromebook Pixel. The specs resemble the entry level 13-inch Retina MacBook Pro in some respects but the Chromebook Pixel has a touchscreen, slower processor, less storage, less memory, and the option of built-in LTE. I'm impressed with the design and would buy one immediately if I knew I could run OpenBSD or at least Ubuntu on it. Why is Google moving into this space?

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